Changing the World Through Marketing?

Is it just me, or have others noted the irony of trying to “ELIMINATE AIDS IN AFRICA” by using sexually seductive models/images to sell merchandise?

I’ll not link to the advertising campaign, but I will tell you that the GAP is using sex to raise money for themselves and to eliminate aids in Africa. And that’s just stupid. That’s like throwing water on a person who is drowning, or gasoline on a person trapped in a burning building.