A New Energy Drink

There must be about 20 different brands of energy drinks in Israel. Of course, everyone has heard of Red Bull, the original energy drink, but so many different brands have flooded the market that one name doesn't stand out from the other any longer. That is, until I was recently walking through the grocery store and my attention was captured by this one:


I've never had an energy drink so I'm not certain as to their effectiveness, but I have to wonder if this one can live up to its marketing hype.