Bakeries throughout the Old City have been enlisted to supply 10 or 20 pitas for each coupon redeemed. The bakeries are then reimbursed monthly according to the number of coupons they have fulfilled.
The baker that I spoke with about this program said its a good program, but he doesn't like participating because he doesn't feel comfortable that people divert their eyes from him because they are embarrassed by using the coupons.
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